Smørum, October 2009 – Oticon A/S introduces Safari, the first comprehensive family of hearing instruments designed exclusively for children with hearing loss from infancy through the teen years. With Safari, Oticon delivers a range of highly desirable features not currently available in hearing solutions for the pediatric market. The new child friendly hearing instruments feature extensive bandwidth to support language development, wireless binaural processing to improve spatial awareness and localization capabilities, and wireless connectivity for easy access to phones, TVs and other communication and entertainment devices. In addition, Safari features a unique, built-in, intelligent LED indicator that lets parents, teachers and other caregivers know with certainty that the hearing instrument is functioning properly.
Oticon’s People First commitment has always included a strong focus on developing high-quality hearing solutions to the youngest and most vulnerable members of the hearing-impaired population. With Safari, this commitment is significantly strengthened. Oticon is the first to offer a complete, dedicated family of hearing instruments exclusively for children. For hearing care professionals and their patients, a successful experience with first hearing instruments has the potential to lead to a lifetime of loyalty. With Safari, Oticon aims to earn that loyalty by offering innovative, child friendly hearing instruments that can progress with children through important developmental milestones, providing the functionality that they need to achieve their goals.
With Oticon Pediatrics, Oticon established a distinct brand supporting the needs of pediatric audiologists, parents and other caregivers with a single “go to” source for optimal solutions for children with hearing loss. The new exclusive family of pediatric hearing solutions is a continued expansion into the pediatric market for Oticon and further strengthens the company’s commitment to child-friendly hearing care.